Internal comms, done properly

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the inner loop.

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Week 14 · April Newsletter — Acme Ltd
Week 14 · April 1, 2026
Q1: We Smashed Records
From Jamie Chen, CEO · 3 min read
+42%
Revenue
98%
Retention
14
New hires

Hey team — what a quarter. Before the numbers, I want to say: you all showed up in a way that genuinely moved me. This doesn't happen without every one of you.

— Jamie Chen, CEO
Q2 Revenue Target38% complete
$420k of $1.1MJune 30
Q1 Highlights
+42%Revenue
78NPS
3New Markets
MP
Welcome, Maya Patel
Senior Engineer · Started this week
“Most excited to work on the mobile team — and to find the best coffee spot near HQ!”
Q2 kick-off — Thursday 10am · Teams link inside
Full Q1 results report — Download PDF
Team day confirmed May 14th — vote for your activity

Was this newsletter useful?

☆ ☆ ☆ ☆ ☆
67% avg open rate·Industry average is 20%Per-block read depth·Know who read vs who glanced16 block types·Purpose-built for internal commsZero IT setup·Your IT team sends their regardsOutlook-compatible·Yes, even that OutlookA/B subject testing·Auto-send the winner67% avg open rate·Industry average is 20%Per-block read depth·Know who read vs who glanced16 block types·Purpose-built for internal commsZero IT setup·Your IT team sends their regardsOutlook-compatible·Yes, even that OutlookA/B subject testing·Auto-send the winner
Why we exist

Your employees deserve better than this.

Internal newsletters have been terrible for 20 years. We fixed that.

“Did anyone actually read that?”

You spent two hours crafting a newsletter. You hit send. You stare at a 68% open rate and wonder if the other 32% even work here anymore.

With InnerLoop, you’ll know exactly who read past the first line.

The "looks like a spam email" problem

Other tools hand you a blank canvas and 400 font choices. After 45 minutes, your newsletter still looks like a flyer for a closing-down sale.

InnerLoop’s 16 block types are pre-designed and stunning. Upload your logo, pick your colours — done.

“I’ll just write it myself” (famous last words)

It’s Tuesday morning. The newsletter goes out at 10am. You have 14 bullet points, a strong coffee, and a deep sense of impending dread.

InnerLoop helps you turn bullet points into a polished newsletter — fast. Your voice, your words.

Paying enterprise prices for... this?

Some tools start at A$250+/month before you’ve sent a single email. Then charge extra to see your own analytics.

InnerLoop Pro Starter is A$29/mo. Full tracking. Full analytics. No hidden tiers, no "let’s jump on a call."
Why this matters

Your people deserve to know what's going on.

Most companies have no idea whether their internal communications are landing. They send a newsletter and hope for the best. Meanwhile, their employees feel out of the loop — and quietly disengage.

Employee engagement isn't a feel-good metric. It directly affects retention, productivity, and the bottom line. And it starts with one simple thing: making people feel informed.

See how the engagement loop works
77%
of employees say they’d perform better if their org communicated more effectively
— Willis Towers Watson
4.6x
more likely to feel empowered when they feel well-informed
— Salesforce / Forbes
23%
of employees globally are engaged. The other 77% are watching the clock.
— Gallup
3.5x
more likely to outperform competitors with effective internal comms
— McKinsey

Informed teams make better decisions

When employees understand the company’s direction, they align their own work without being micromanaged. Information isn’t a perk — it’s infrastructure.

Belonging starts with being included

A well-crafted newsletter says: “You’re part of this.” Recognising achievements and celebrating new joiners builds a culture people don’t want to leave.

Disengagement is expensive

Replacing an employee costs 50-200% of their annual salary. The number one factor? Feeling out of the loop and undervalued.

Alignment, not assumption

Leaders assume their message lands. Without data, you’re guessing. With InnerLoop, you know exactly who read the strategy update.

Communication is a two-way street

Star ratings and anonymous comments let employees tell you what they want — without a survey, without a form, directly from the email.

Build the habit, measure the result

Great internal communication is a weekly cadence that compounds. Engagement Score trends show whether you’re building momentum — or losing the room.

What you get

Everything you need.
Nothing you don't.

Six things that actually matter. Not a list of 47 features you'll never touch.

Drag-and-drop editor

16 block types purpose-built for internal comms. Headlines, quotes, spotlights, polls, goals, kudos. No HTML required.

Read depth tracking

Not just "opened." See who read every word vs who glanced and closed. Per-block engagement heatmaps show exactly where attention drops.

Pro

Engagement Score (0-100)

One number that tells you how well each newsletter landed. Open rate + read depth + clicks + star ratings + skim ratio.

Pro

A/B subject lines

Test two subjects on 20% of your team. InnerLoop auto-sends the winner to the rest. No guesswork, just data.

Pro

Employee Moments

Automated birthday, anniversary, welcome and farewell emails. Manager preview 48h before send. HRIS integration ready.

Pro Growth+

Copy HTML — zero setup

Build in InnerLoop, copy the Outlook-optimised HTML, paste it anywhere. No DNS changes, no integrations, no IT team needed.

Employee MomentsPro Growth+

Every milestone deserves more
than a Slack message.

Automated birthday, anniversary, welcome, and farewell emails. Set it up once — InnerLoop handles the rest.

Birthdays and anniversaries — automatically triggered

Connect your HRIS and never miss a date. Every employee gets recognised on their day.

Manager gets 48h preview before send

Managers can review, personalise, and approve every Moment email before it goes out.

Team messages collected and bundled

Colleagues can submit messages that get bundled into the celebration email. Feels personal, not automated.

HRIS integration — BambooHR, Workday, Active Directory

Sync employee data once. Moments are triggered automatically from your existing HR system.

See how Moments works

Happy Birthday, Sarah!

From everyone at Acme Ltd

Hey Sarah,

Wishing you an amazing birthday from the whole team. Your energy and dedication to the product team this year has been incredible — we're lucky to have you.

Enjoy your day. You've earned it.

— The Acme Ltd team

Your team left 6 messages for you

Open to read birthday wishes from your colleagues
In their words

Comms teams that stopped guessing.

★★★★★

“Before InnerLoop, sending a newsletter was a leap of faith. Now I open the dashboard Friday morning and know exactly which sections people actually read.”

Head of Internal Comms · Hartwell Group
★★★★★

“Our quarterly review used to include a slide that said ‘newsletter engagement: strong’ — which meant nothing. InnerLoop’s engagement scores gave us a real number.”

People Operations Manager · Calibrate Health
★★★★★

“I’m not a designer. I’ve never written HTML. I built our first issue in about forty minutes and it looked better than anything we’d sent before.”

Employee Experience Lead · Forté Engineering
Pricing

Start free. Upgrade when it clicks.

No contracts. No “call us for enterprise pricing.” Cancel anytime.

Free
A$0
Up to 100 recipients · 5 users
Forever free. No credit card.
Block editor · all 16 types
Copy HTML + Outlook paste
Brand setup from logo
Template library
No sending or tracking
No AI features
Most popular
Pro Starter
A$29/mo
Up to 500 recipients · Unlimited users
14-day free trial. No card required.
Everything in Free
Send directly from InnerLoop
Full analytics + Engagement Score
Read/skim/glance depth tracking
A/B subject testing
Basic AI (subject lines, rewrite)
Pro Growth
A$79/mo
Up to 2,000 recipients · Unlimited users
Everything in Pro Starter
Full AI suite (Vision, brand, review)
Employee Moments automation
Analytics export (CSV + PDF)
Best-time-to-send AI
Pro Scale
A$149/mo
Up to 5,000 recipients · Unlimited users
Everything in Pro Growth
Full AI + API access
Custom domain sending
BYOS (Bring Your Own SMTP)
Priority support
Privacy & Security

Built for trust, not bolt-on compliance.

Your employee data is sensitive. We treat it that way — designed for compliance with the Australian Privacy Act from day one.

Australian Privacy Act

Compliant with all 13 Australian Privacy Principles and Privacy Regulations 2025.

Encryption everywhere

Data encrypted at rest (AES-256) and in transit (TLS 1.3). Strict data isolation between organisations.

Tracking transparency

Every newsletter includes a tracking notice. Recipients can opt out or unsubscribe with one click.

Right to erasure

Recipients can request data deletion at any time. We respond within 30 days and confirm when it’s done.

Read our full Privacy & Security commitment

Ready to loop in
your whole company?

Free to start. Takes 5 minutes. Your team will notice the difference.

Talk to us